Well hello there. Established in 2002 by the multiple award-winning Shehori Brothers, Sweat Equity Publicity provides affordable, top-notch publicity for comedians, musicians, actors, TV & theater productions, businesses, and charities across Canada and the US. Past clients include the legendary Second City theater (official publicists for six years), the 2009 SCTV Reunion, Louis CK, Paula Poundstone, 30 Rock’s Judah Friedlander, Evil Dead: The Musical, the Red Cross Tsunami Relief Fund, and several WWE Hall of Famers. If you’re considering hiring a publicist for your next production, drop Sweat Equity Publicity a line at info@sweatequity.ca. We’ll be happy to work out a rate and a strategy that’s right for your needs. Rather learn how to do your own publicity? No problem: We offer affordable one-on-one and group seminars in person and via Skype.

(circa 1974) Daniel and Steven Shehori pitching
a publicity strategy to the Watergate attorneys.