No biggie, but we totally just wrote the mother of all DIY publicity books, and it’s been published by the good folks over at Self-Counsel Press. It’s called Media Whore, and it teaches you — step by step — how to garner all sorts of media attention by becoming your own publicist. For free! Well, free except the cost of the book, obviously. Geez. Anyhow, Media Whore is available on Amazon.com, Amazon.ca, Barnes & Noble, Chapters/Indigo, and in non-crappy bookstores worldwide.
Here’s the publisher’s blurb:
Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, this guide contains vital information forged from over 10,000 hours of experience. Written from the perspective of award-winning writers, The Shehori Brothers, who years ago became publicists out of necessity to promote their own projects, ‘Media Whore’ helps readers understand and implement a straightforward approach to engaging the media and obtaining long-term results. The media attention generated will also assist in unexpected areas, such as government grants, corporate sponsorship, work visas, and new employment opportunities. From getting an agent, to landing the dream gig, to taking your business to the next level, ‘Media Whore’ covers who and how to ask, what to ask for and when to ask for it.
And here are a couple of quotes that should scientifically confirm the book doesn’t suck:
“Media Whore is a worthy companion to good-humored, DIY how-to guides like Thomas Lennon and Ben Garant’s Writing Movies for Fun and Profit, and a welcome pulling back of the curtain on the machinations that go into delivering a passion product from its creators hands into, hopefully, the warm embrace of a consumer base. It’s a cynical business, but Daniel and Steven Shehori’s indefatigableness and ultimate optimism pack their book’s pages, and should both inspire and allow countless innovators and industry professionals to feel like somebody gets it.” — Kenny Herzog, writer, Rolling Stone, Vulture, New York Magazine
“Daniel and Steven Shehori have the business and art of comedy in their blood. They are devoted advocates of young aspiring comedians, writers and actors, and they have the innate ability to understand what it takes to promote, produce and develop a career in the entertainment biz. They have done an extraordinary job publicizing the Second City.” —Andrew Alexander, CEO, The Second City
“In my 25 year career in the media, I received thousands of pitches, via email, phone, video and other methods too bizarre to relate. But I knew when I saw the name ‘Daniel Shehori’ attached to one, that I could count on certain things being guaranteed. It would be interesting, it would be witty, it would be worth my time and it would be positioned in a way that managed to be simultaneously persuasive yet unintrusive. People frequently asked me how come Daniel’s projects got such thorough coverage from me and I would tell them ‘It’s a secret.’ Well now the secret is out. Daniel tells all in this book and I can assure you it’s worth its promotional weight in gold to buy a copy and follow the advice between the covers. —Richard Ouzounian, writer, director and quarter-century veteran of CBC, TVO, Variety and The Toronto Star