Below is a wee sample of Sweat Equity Publicity’s past clients:

The Second City Toronto (Sweat Equity served as their official publicist for six years)
Louis C.K.
The Canadian Comedy Awards
Judah Friedlander, star of NBC’s 30 Rock
Numerous WWE Hall of Famers (incl. Chris Jericho, Jake ‘The Snake’ Roberts, Ted DiBiase)
The 2009 SCTV Reunion
Broadway star J. Elaine Marcos (Miss Saigon, Priscilla Queen of the Desert)
Evil Dead: The Musical!
Comedy legend Paula Poundstone
The Toronto International Improv Festival
The Edmonton Arts Council
The Mood Disorders Association of Ontario
Steve Patterson, host of CBC’s The Debaters
SARSical, the award-winning Rumoli Brothers musical
Haim Goldenberg, famed mentalist and star of the TV series GoldMind
Brain Injury Awareness Month
The Red Cross Tsunami Relief Fund
Gilda’s Club
Canadian rock icons Trooper
Charles Ross’ international hit One-Man Star Wars
The Tim Sims Encouragement Fund

Click links below for a small sample of U.S. and Canadian television, radio, print, and web coverage Sweat Equity Publicity has generated for its clients.

Jake ‘The Snake’ Roberts – Rolling Stone Magazine

Louis C.K. – Toronto Star

Coast to Coast With George Noory – The Globe And Mail

The Million Dollar Man Ted Dibiase – Splitsider

’30 Rock’s’ Judah Friedlander – George Stroumboulopoulos Tonight

Filth City – Entertainment Tonight

SCTV Reunion – Toronto Star Cover Story

Filth City Film Release – NPR / CBC Radio Q Radio

Filth City – Vice

WWE Legend Chris Jericho – The Huffington Post

Lake Ontario’s Waterkeepers – National Post

WWE Hall of Famer Mick Foley – George Stroumboulopoulos Tonight

WWE Star Christian (Jay Reso) – The Fight Network TV

Hall of Fame WWE Announcer Jim Ross – TSN (The Sports Network)

Megan Mackay – Global News Television

Filth City – Breakfast Television Toronto

Vivian Chong – Global News Television

SuperKick’d Pro Wrestling – CP24 Television

Comedy Trumps Hate – NOW Magazine

Guy On Knees – National Post

Pillow Fight League – CP24 Television

Pillow Fight League – The Varsity

David Brent – Breakfast Television Vancouver

The Imponderables / Bill and Sons Towing – Hamilton Spectator Cover Story

SuperKick’d Pro Wrestling – High! Canada

Paula Poundstone – Toronto Star

Second City – Naomi Snieckus Profile – A&E Cover of The Eyeopener

Second City Reloaded – Arts Cover of Eye Weekly

Second City Tazed and Confused – Toronto Star Cover Story

Second City Tip of the Melting Iceberg – Stage Cover of Now Magazine

Second City Tip of the Melting Iceberg – Toronto Star Cover Story 1

Second City Tip of the Melting Iceberg – Toronto Star Cover Story 2

Filth City – Edge 102.1 Radio

Hall of Fame WWE Announcer Jim Ross – Toronto Sun

Pillow Fight League – Wrestling Observer Radio

The Calgary Stamp-Aid – Torontoist

Almost Heroes TV Series – National Post

Stephen Harper: The Musical! – Macleans

Triumph of the Will TV Series – National Post

Tim Steeves – Post City Magazine

Tim Steeves – Breakfast Television

Tim Steeves – Sirius XM Humble and Fred 

Cream of Comedy – XTRA

Cream of Comedy 20th Anniversary – Torontoist

One-Woman Show – Eye Weekly Cover

One-Woman Show – Eye Weekly Pt. 2

One-Woman Show – Eye Weekly Pt. 3

Swiss Family Guy Robinson – Toronto Star Entertainment Cover

Swiss Family Guy Robinson – Toronto Star Entertainment Cover 2

Swiss Family Guy Robinson – City Magazine

Toronto International Improv Festival – Eye Weekly

Dave Merheje & Ali Rizvi – Toronto Star

SARSical – The Toronto Star

The Comment Card – Now Magazine

The Imponderables – Toronto Sun

The Imponderables – Eye Weekly

Axis of Awesome – 24 Hours

Greased Too – Fab Magazine

Heino Happy Hour – Arts Cover of Eye Weekly

The Heino Happy Hour – Now Magazine

Radcliffe & Minotauk Falls – Now Magazine

An Awkward Evening With Martin & Johnson – Eye Weekly

The Young & the Useless – Toronto Star

Natasha Boomer’s ‘Irene Gets Mad’ – Now Magazine